WHAT IS MARKETING

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 Imagine you opened a shop where you sell homemade pickles.

Marketing is everything you do to make sure people know about your pickles, like them, trust them, and eventually buy from you — not just once, but again and again.

 So, it’s not just “advertising” or “selling.” It’s how you build trust + interest + connection.

 Basic Definition (Simple & Clear)

Marketing means identifying what people need, creating something valuable for them, and presenting it in a way that encourages them to buy it.

It’s like matchmaking:

You = Product/Brand

They = Customer

Marketing = Love letter convincing them you’re the one



 Example: Zomato

  • Zomato doesn’t just list restaurants.
  • They use funny, relatable ads (like “Galti se healthy order kar diya?”
  • They make you laugh, they build connection.
  • That’s marketing: making you feel connected, so you click

Real-Life Stats to Understand Impact

  • Companies spend up to 20% of their revenue on marketing!
  • 81% of people research online before buying (source: GE Capital)
  • 4.8 billion people use social media (Data Reportal 2024)

Why? Because customers don’t just buy products now—they buy stories, trust, and value.

4 Pillars of Marketing (The Famous 4Ps) — Real Examples

  1. Product You launch a new face cream made from Himalayan herbs
  2. Price - You price it ₹399 — based on what customers can afford
  3. Place - You sell it via Amazon, your website, and local stores
  4. Promotion - You post videos on Instagram, run Facebook ads, collaborate with influencers

 If you fail in even 1 of the 4Ps, your product may flop. 

Types of Marketing

1.       Traditional marketing – Posters, Newspaper, TV, Radio

2.       Digital marketing – Everything online: social media, website, YouTube, SEO, Emails, etc.

3.       Inbound marketing – Pulling people in by giving value.

4.       Outbound marketing – Pushing your offer to people.

5.       Content marketing – Using videos, articles, reels to provide info & promote softly.

6.       Email Marketing – Sending helpful or promotional emails.

7.       Social media marketing – Using Instagram, Facebook, X, to build your brand.

8.       Influencer marketing – Brands pay influencers to promote products.

9.       Affiliate marketing – You promote others’ products, get paid when people buy.

Marketing isn’t Always About Selling

It’s about building a relationship first.

Example:

Why do people wear Nike?

Because “Just Do It” inspires them.

That’s not just a product… It’s an identity. Marketing helps create that.

 

Real Case Study (Amul)

·       Uses topical marketing (posts memes and ads on trending news).

·       Their billboard ads are funny, current, and widely shared.

·       This keeps Amul relevant, even in the age of YouTube and Instagram.

 

Conclusion

Marketing is not just about selling a product — it's about understanding people, their needs, emotions, and behaviours. It is the bridge between a brand's offering and a customer’s desires.

You now know that marketing is:

·       A human activity, not a robotic business strategy.

·       About connection, not just conversion.

·       A blend of creativity, psychology, data, and communication.

Key Takeaways (In real world)

1.       Marketing = Mind + Heart + Strategy

·       You need to understand psychology (why people buy)

·       Build trust and attention (brand, content, voice)

·       Use tools and strategies (ads, Social media, SEO) to reach them

 

          Every successful brand today (like Zoho, Netflix, Amul, Nike) is using marketing as storytelling.

 

3.       Marketing has evolved:

·       Earlier: Newspaper, hoardings, TV

·       Now: Reels, YouTube shorts, influencer collaboration, memes.

·       Tomorrow: AI, VR experiences, personalized marketing.

 

Real-World Truth

A great product with bad marketing will struggle.

But even an average product with smart marketing can go viral.

This is why companies spend crores on marketing teams, campaigns, branding, social media, and influencers.

Even individual (like influencers) are using marketing to become brands themselves.

 

Why This Foundation Matters

Before you run ads or build a Shopify store, you need to understand:

·       Who your audience is

·       What they truly care about

·       Where they spend time

·       How to reach them meaningfully

That is what this foundation is for – to ensure you don’t waste time or money when you go advanced later.

 

 

Comments

  1. Anonymous24 July 2025 at 01:58

    That's really useful blog and the knowledge you gave in this blog is amazing.

    ReplyDelete

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